Beirut, Lebanon, March 28, 2012 — Roy Zakka, CEO of Ubanquity, participated in the Banking and Finance track at the Arabnet Digital Summit, where he presented the ubiquitous banking solutions and the innovative services that a bank’s customers would benefit from. One of the key benefits highlighted by Roy is that

“traditional operations will decrease by 55%, once banks adopt mobile banking”.

It was also an opportunity to share Ubanquity’s success story in Jordan, where Bank al Etihad selected Ubanquity’s native platforms to launch its new integrated application for smartphone

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